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Starting out as the company Gymeyes, Onesix has served various markets with unique, innovative products over the years. The Gymeyes video system and the Onesix ordering kiosk are designed to boost both the experience and revenue. Read on to learn how Gymeyes transformed into Onesix.
The initial goal of Onesix has always been to improve the experience of visitors in the fitness and leisure industry, keeping them coming back for another workout session. In the summer of 2017, Gymeyes launched as a video system for gyms. “The idea was simple,” says co-owner Melvin Beemer (27), “Helping athletes film their workouts by installing action cameras in gyms. The user films an exercise from multiple angles using the tablet in the club, analyses the video and shares it with a trainer.”
One year after launch, Mitchell Warmerdam, founder of Gymeyes, received a phone call from a trampoline park owner in Breda. He wanted to purchase the system immediately and use it for filming jumps at his youth park. Beemer: “A month after launching at the park, we looked at the data and couldn’t believe what we saw. The park was creating over 10 times more videos than our best-performing gym.” After a few months, the one millionth video was created, at which point the next goal was immediately set: 100 million videos in one year.
To accelerate growth, the company received an investment from BIF, the Bossche Investeringsfonds. The fund consists of six private investors in addition to the municipality. Gymeyes already had impressive traction with international clients at that point. “There are plenty of opportunities to further expand on this in the coming years,” says Heeres, one of the investors in Onesix. The capital is used to expand the software and connect more clubs abroad.
After the successful launch of the video system, it was time to add a new product to the Onesix offering. The potential for revenue growth within trampoline parks and children’s amusement parks like Monkey Town was examined. Gymeyes quickly concluded that there was enormous potential in the hospitality segment, and after several months of development, an ordering kiosk was launched: Onesix Kiosk. Affordable for every entrepreneur in the hospitality, leisure or retail market.
After the launch of the ordering kiosk, the name no longer aligned with what Gymeyes had to offer. After several brainstorming sessions, Gymeyes chose a new name for the company. Onesix was born. The name originated from the founding date of Gymeyes and the launch date of the Onesix ordering kiosk, namely June 1st.
The launch of Onesix Kiosk, combined with the COVID-19 measures, was picked up by several national media outlets, including de ondernemer and Emerce. The ordering kiosk helps businesses allow their guests to order at an appropriate distance.
Mitchell is the founder of Onesix. This news site offers relevant articles for people working in or interested in hospitality, retail and amusement parks.
