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More and more hospitality businesses are recognizing the potential that displaying the menu with images has an enormous impact on revenue. On average, images sell up to 29 percent more, according to a study by Harvard Business Review.
In this article, you will learn about the benefits of using images in your menu.
Nowadays, everyone makes purchases online. Whether it’s clothing, sports equipment, or books, we are used to using an online environment for our purchases. It’s fast, clear, visually appealing, and easy to do via your computer or smartphone. This is a trend that has been going on for a long time, as there are increasingly more ways to offer products online.
The way online shops present their products using images was not adopted by the hospitality industry for a long time. Fortunately, the tide has turned and hospitality entrepreneurs are now looking at the potential of showcasing their products in their own menu! However, there are still mainly smaller hospitality businesses that have not yet embraced this.
An online menu that displays images is relatively new for entrepreneurs. Entrepreneurs are familiar with delivery platforms, Uber Eats, or other marketplaces where the menu is shown as a list (text only). The customer reads the menu and decides based on the name and description, while entrepreneurs actually want to show their products. What a shame about the missed potential, right?!
One advantage of using an Online Menu via a QR code, for example, is that you are able to update the menu easily. You can quickly change prices, stock, or add-ons with just a few clicks. Thanks to the flexibility of an Online Menu, you can make adjustments faster when needed. How convenient! Being proactive here instead of having to say no is still underestimated. Besides the ability to serve your customers better, you are also more flexible yourself.
Achieve higher revenue per order by using images and videos. Images and videos simply ensure that you generate up to 29% more revenue. This is because guests select more products but also add add-ons and recommendations to their orders. By even using images for your add-ons, Onesix has observed that in some restaurants up to 43% more add-ons are selected.
Entrepreneurs expect that changing their menu to an online version with images is too large an investment. Despite the direct impact on revenue, the change and investment hold them back from acting. Meanwhile, there are plenty of options where no investment is needed and you pay a fixed amount per transaction instead.
There doesn’t have to be an initial investment, which is great in the current circumstances. Onesix offers the opportunity to test for yourself for 30 days whether images can have a direct effect on your business — without investment and completely non-binding!
Daan is Head of Marketing at Onesix. This news site offers relevant articles for people working in or interested in hospitality, retail and amusement parks.
