Psychology & Ordering: 5 Tricks for More Upselling

Boost Your Sales with Psychological Tricks

In hospitality, everything revolves around creating an unforgettable experience for the customer. From the flavours on the plate to the atmosphere in the restaurant, every detail plays a role in shaping the guest experience. But did you know that psychology also plays a crucial role in driving sales and increasing revenue? By making smart use of psychological principles, you can optimise the ordering process through your self-service kiosk and generate more upselling. We’re happy to share five effective tricks to help you achieve this.

But first, what exactly is upselling?

Upselling is about encouraging customers to upgrade to a more expensive product or service than what they originally planned to buy. This can happen, for example, by offering them a more premium version or an additional feature that adds more value to their purchase.

Cross-selling is a sales strategy where customers are encouraged to buy additional products that are related to their original purchase. The goal is to increase the total value of the sale by offering extra items that can complement or enhance the original purchase.

Deep-selling focuses on encouraging customers to buy more of the same product, usually in larger quantities. This can be achieved by offering them discounts or other incentives to purchase additional units or quantities of the same product.

Visual Appeal

People are visual beings and are strongly influenced by what they see. Make use of high-quality images of your dishes on your kiosk screen or other displays. Make sure the dishes look tasty and appealing, which increases the likelihood that customers will add extra items to their order.

Suggestive Selling

Use clever suggestions to entice customers to add extra items to their order. For example, place suggestions for popular side dishes or drinks next to main courses. By displaying these suggestions in strategic locations, you can boost the sale of complementary products, and this works on a self-service kiosk too!

Social Proof

People are sensitive to social proof, which means they are more likely to buy a product when they see others doing the same. Make use of social proof by highlighting popular items or bestsellers on the ordering screen. This can encourage customers to order these items as well.

Creating Scarcity

By creating a sense of urgency, you can drive sales. Use phrases like “limited stock” or “available today only” next to certain items to create a sense of scarcity. This can prompt customers to order more quickly and add extra items before they sell out.

Rewards and Incentives

People love rewards and incentives. For example, offer free delivery on orders above a certain amount, or give a discount on a side dish when purchasing a main course. By offering these rewards and incentives, customers are encouraged to order more and upgrade their order.

By making smart use of psychological tricks, you can optimise the ordering process through self-service kiosks and generate more upselling. From visual appeal to suggestive selling and social proof, there are numerous ways to boost sales and increase revenue. We’re happy to help you implement these tricks in your hospitality business, so you can get the most out of your kiosk and offer your guests an unforgettable experience.

If you’d like to learn more about our self-service kiosks and how they can support your restaurant or hospitality business, feel free to get in touch or check out our socials!