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7 min read...

A self-order kiosk like McDonald's: can your business have one too?

Want a self-order kiosk like McDonald's in your own restaurant? See what you can borrow from the big chains and what you actually need to make it work.

Guest ordering at a yellow Onesix Kiosk with a large touchscreen in a burger restaurant

Walk into a McDonald’s and the first thing you see is the row of big touchscreens. Guests tap their meal together, pay, and wait for their number. No queue at the counter, no rush. No wonder more and more operators are asking: can I put a self-order kiosk like McDonald’s in my own place? Short answer: yes. And you don’t need an IT department or a chain-sized budget to do it. In this article you’ll see what you can borrow from the big chains, and how to set it up as an independent business.

Why the big chains went for self-order kiosks

Big fast-food chains have worked with self-service kiosks for years. Not because they look modern, but because they tackle a few stubborn problems in one go:

  • Handling the rush. Several guests order at the same time instead of one by one at the till.
  • A calmer counter. Your team doesn’t have to take every order and can focus on preparing and serving.
  • More per order. The screen offers fries, a drink or an extra sauce with every order, even when it’s busy.
  • Fewer mix-ups. Guests choose for themselves, so less gets lost when the order is passed on.

These aren’t chain-only problems. A snack bar on Friday night, a lunch spot at half past twelve, a burger joint after a football match: anyone with peaks in the day knows the feeling.

A self-order kiosk like McDonald’s: what do you really need?

At a chain, there’s a whole team behind the kiosks. Building software, sourcing hardware, managing menus, rolling out updates. You don’t have to handle any of that yourself. What you do need:

  1. A Kiosk that fits your space. A free-standing unit by the entrance, a wall-mounted model or a compact version on the counter.
  2. Your menu on screen. With photos, options and extras, so guests can choose easily.
  3. Payment at the Kiosk. Guests pay right there, so the order goes straight through.
  4. A way to hand out orders. An order number, a pager or a screen that shows guests when their order is ready.
  5. Someone to call when something’s up. Because nobody wants a Kiosk that’s down on a Saturday night.

With Onesix, all of that lives in one system. No stitching separate suppliers together.

What you can borrow from the big chains

1. The big screen by the door

The first thing you notice at the chains is the size. A big screen grabs attention and makes it instantly clear: this is where you order. The Kiosk Premium has a 32-inch touchscreen and is built to stand out. Want two screens on one unit? Then the Kiosk Premium X is an option. Short on space? The Kiosk Pro with its 20-inch screen fits, or you mount the Kiosk Pro Wall on the wall.

2. Smart upselling that doesn’t feel pushy

Make it a meal? Go large? The chains offer that on screen as standard, and it works. You can do the same on the Kiosk. You decide which extras and combos show up, and when. The result: at the Kiosk, the average order value is proven to be 20% higher.

3. Your own look and feel

A chain has a recognisable brand, and so does your business. You can have the Kiosk wrapped in your own colour, put your logo on it and even play your own brand video on it. That way it doesn’t feel like someone else’s screen, but like part of your place.

4. Order numbers on the TV

At the chains, your number pops up on a big screen as soon as your food is ready. You can do that too, with the Status Screen on your own TV. Prefer pagers? You can fit the Kiosk with an integrated pager holder.

5. Ordering in multiple languages

Lots of tourists or expats coming in? The Kiosk can show your menu in multiple languages once you set that up for your location. Read more in our post on the multilingual self-order kiosk for tourist spots.

Where an independent business does it differently

A chain rolls out one concept across hundreds of locations. You run one place or a handful, and that’s actually an advantage. You change your menu whenever you like, test a new item on Friday and pull it on Monday. In the Dashboard you edit products, prices and options yourself. No time for that? Onesix can make the change for you.

Getting started is different too. There’s no months-long project. Onesix sets up your menu based on your existing menu card. You can install the Kiosk yourself, and if you’d rather have it done for you, professional installation is available (this may come at an extra cost).

Still not sure whether a Kiosk beats ordering at the counter? Have a look at ordering kiosk or table service: what works better in fast-food restaurants.

Chain or independent: side by side

Big chainYour business with an Onesix Kiosk
SoftwareOften built in-houseReady to use, maintained by Onesix
Updating the menuCentrally, for every locationYourself in the Dashboard, or via Onesix
Look and feelOwn brand identityYour own colour, logo and video on the Kiosk
Getting startedBig roll-out projectMenu set up from your existing menu card
Trying it outOwn project, own budget30 days free and no strings attached, in your own place

What does a self-order kiosk cost for your business?

You don’t need a chain budget. You pay for the hardware in one go or in instalments, and the licence can be cancelled monthly. For current prices per model, check the Kiosk page. Want to know everything to factor in? Our pricing guide for self-order kiosks walks you through it.

Frequently asked questions

Isn’t a self-order kiosk just for big chains? No. More than 1,000 hospitality businesses work with Onesix, from snack bars and lunch spots to burger joints. Places with busy peaks tend to notice the difference fast.

Can guests pay at the Kiosk too? Yes. Guests order and pay on their own at the Kiosk, so the order goes straight through.

Do I have to enter my menu myself? No need. Onesix sets up your menu based on your existing menu card. After that you tweak it yourself in the Dashboard, or have Onesix make the changes.

What if it’s not for me? You test the Kiosk for 30 days, free and with no strings attached. Not happy? We’ll come and pick the Kiosk up again.

Try it yourself, 30 days free

A self-order kiosk like the big chains have, but tailored to your business. Test the Kiosk for 30 days, free and with no strings attached. The licence can be cancelled monthly and you can always count on 24/7 support.

Want to talk through which model suits your place first? Get in touch and we’ll figure out the best setup together.

Wouter Abbenhuis
Wouter Abbenhuis

Wouter works as a Marketing Specialist at Onesix. This news site offers relevant articles for people working in or interested in hospitality, retail, and amusement parks.

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